As a Marketing Manager at Jet Access, I worked with the COO and Senior Marketing Manager to manage multi-channel marketing campaigns across the private aviation company’s eight business verticals, including ten airport locations. I designed and executed campaign strategies that optimized user journeys and engagement across the website, email marketing and CRM systems, social media, and digital advertising. I analyzed user behavior using KPIs and analytics tools to improve campaign performance and conversion rates. I collaborated cross-functionally to create digital content and interfaces aligned with user needs and brand goals for each vertical. Developed and maintained website content and structure in WordPress, enhancing usability and SEO performance. I also led the creation of digital and print marketing assets, applying strong visual hierarchy and content design principles, and coordinated webinars and events by designing user-facing materials and managing attendee experience flows.